Thinking
Newsletter
Selling Serendipity
Engineering luck into outcomes. Operator field notes on GTM, product, and the positioning work that turns a lucky break into a paying customer.
All issues
Issue 02 · Product
The Fork in the Product Road
Four possible futures, a budget to build exactly one. Why the fork in the roadmap is never really a product decision - and the three factors that actually decide it.
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Issue 01 · GTM
The Line Item Everyone Removes From the Quote
A serendipitous coffee, a perfect channel strategy, and the most dangerous question in selling: why would I want this? Why the fix is awareness, not education - and how to turn an unsolved problem into an undersolved one.
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